As promised, the first of my “reviews” on exhibitors at the National Stationery Show begins with Soho Papers. Theirs was the first booth I visited and, as expected, was decked out to look like you walked into a chic boutique, not a curtained corner of a convention center in (WARNING: BIAS ALERT!) dirty, smelly New York City.
Upon entry to their grey-ish purple-walled space, I was greeted by Lola (rocketed to stardom in my last post) who informed me that New Jersey-based Soho Papers is about as awesome as a paper wholesaler can be. Ok not really that was my translation but, i won’t lie, this was my first booth and I still felt like a HUGE faker, yet to be exposed and thrown out on my ass and when I feel like that or any other kind of discomfort that causes me to smile and nod profusely…I stop listening to what you’re saying. She did say something about free shipping and I think it was orders over $100. Which is pretty awesome.
Before I show you pictures I have to apologize: all the stuff I am showing you is wholesale. You can’t go pick it up yourself unless you have a tax ID (which really isn’t hard to get at all) and some companies are scrutinous about handing out catalogs and giving you wholesale accounts even if you DO have one. So the point is, if anything strikes your fancy, you would have to go hunt for it in a store, if you can find it at all. Sorries.
This is Soho Paper’s color collection. And it’s not the whole thing. Closest you see the solids rolled into pretty flowers and furthest are their patterns. The flowers went from floor to ceiling of their 7 or 8 foot high walls. Soho has so many colors it puts my current wholesaler to shame.
This cute little table showcases Soho’s collection of favor boxes, all of which come in Soho colors and you can (well not you..) buy them in sets of 25 and pop them together and VOILA! Fabulousness….
Seriously how cute are these???
What caught my eye in Soho’s booth was this cabinet. If you follow your eye down to the hot pink die-cut cards down there towards the bottom you will see why I covet Soho’s product. Those hot pink cards? They make those. They are Victorian die-cut flat cards and they come in all of Soho’s colors and I can just pick them up! In bulk! And make something fabulous with them! I don’t have to cut them myself or buy them retail because they are “specialty” or hunt for them in some boutique. Here they are! Something new and gorgeous and (wait for it) no one else at SOWA will have anything like it.
After I chatted with Lola for a while she sat me down and explained Soho Papers’ sample books. They have a swatch book for ALL their papers and a HUGE binder that contains all their shapes in different colors and even tells you which shapes go to what envelope and that coordinates to the codes in the catalog….my head is spinning. Good thing the whole shebang was almost $300 or I would have had to buy it and have her explain it all over again. Instead I thanked her for her time and swooned my way around her booth taking more pics. This last one is only a small bit of the shapes that Soho carries and all come in packs of 25 (which is SO much better for me than 100 or 200!!)
I left Soho Papers giddy like I had just met Johnny Depp. I can’t wait to get signed up with them and start making pretty things with their product!